This year’s judging panel included three new additions with Tara Chandra, Co-founder of Here We Flo who won the Grand Prix £1 million ad spend last year Bruce Crouch, Executive Creative Director of Hatch London and the creative behind Here We Flo’s award-winning period drama concept and Marianne Matthews, Sky’s Head of Responsible Business.
We believe our final 5 have a huge opportunity to make an impact within their categories and beyond through the power of TV.” Thank you to all the brands who took part and to our fantastic judging panel for their expertise and guidance. The standard of pitches we saw on judging day was excellent – with inspiring origin stories, shocking statistics and brilliant business ideas. “It has been such a privilege to discover so many brands who are helping pave the way to a more sustainable future. Sarah Jones, Director of Planning at Sky Media, said. Each brand was judged on the merit of their creativity (ability to capture the attention of the nation), impact (the potential to drive real, tangible behavioural change) and sustainable credibility (their authentic commitment as a business to improve future sustainability). The five wining businesses are (alphabetically):Ī panel of respected industry experts, with credentials in advertising, creativity and sustainability, assessed 15 live pitches from the shortlisted brands on Wednesday August 10th at the Thinkbox headquarters in Chancery Lane.
And, with the opportunity to use the power of TV advertising, this message is amplified, ultimately driving positive change.” Each of the winning brands from this year’s Sky Zero Footprint Fund delivers a critical message that aligns with ours that sustainable can be attainable. It’s exciting to see this year, yet again, so many inspiring brands are committed to making a difference. They will now move into ad production, ahead of a final stage of judging in December, which will see the most compelling creative securing a total of £1 million in media value.įiona Ball, Group Director of the Bigger Picture at Sky, said: “Last year, the Sky Zero Footprint Fund resulted in five great adverts and brought disruptive brands to TV for the first time. Each of the winning businesses has been awarded £250,000 in media value.